Measured and published by Cortexa Consulting
Field Studies
Instrumented research, published in full. We run the instrument on our own property first, say what the method was before we say what it found, and report a reading that comes back empty as loudly as one that does not.
- Field Study15 min read
Entity records fixed, and the bare name still fails.
We fixed our entity records and pre-registered the test. Seven weeks on, asking for the bare name still finds 23 other companies and not us.
- Field Study25 min read
A new site gets cited on its name, and almost nothing else.
Instrumented measurement on a site that didn't exist in June. Asked by name, it's cited 97% of the time. Asked about its topics: zero of 1,664.
